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Business Development Associate


  • Job title: Business Development Associate


    Reporting relationship: CEO 

    Date job description was written or last reviewed: 2021 


    Job Summary:


    The Business Development Associate must be a dynamic person that demonstrates accountability, reliability, and inclusivity. As day-to-day operations may vary, the Business Development  Associate is expected to 

    • Drive sales and revenue to the business

    • Plan, direct, or coordinate marketing programs, such as determining the  demand for services offered by the organization and its competitors, and identify potential  customers.

    • Develop strategies with the goal of maximizing the firm's profits or share of the market  while ensuring the firm's clients are satisfied. 

    • Monitor market trends that indicate the need for our services. 


    The following further defines the intricacies of the Business  Development Associate role, it is not intended to capture all duties and responsibilities, the  Business Development Associate is expected to perform other duties as assigned due to the needs  of the business.  


    Duties and Responsibilities 

    • Be a CLOSER and drive sales 

    • Build sales pipeline by offering Leadership Development, Coaching  and Consulting

    • Identify, develop, and evaluate marketing strategy, based on knowledge of Action  Leadership Lab’s objectives, market characteristics, and cost and markup factors.

    • Formulate, direct, coordinate & implement marketing activities to promote products or services,  working with team members.

    • Develop pricing strategies, balancing firm objectives and customer satisfaction.

    • Use sales forecasting or strategic planning to ensure the sale and profitability of services,  analyzing business developments and monitoring market trends. 

    • Coordinate or participate in promotional activities or trade shows or conferences, working with  developers, advertisers, or production managers, to market services. 

    • Initiate market research studies, and/or analyze their findings. 

    • Conduct surveys to identify potential markets for products or services.

    • Recommend modifications or other characteristics to improve market gains.

    • Increase membership intake and workshop participation for The LEAD Collective and Retreat

    • Perform cold calls to attract new business into The LEAD Collective and the Consulting side of the business


    Competencies & Required Capabilities

    • Takes Initiative - Job requires a willingness to take on responsibilities and challenges.

    • Leadership - Job requires a willingness to lead, take charge, and offer opinions and  direction. 

    • Dependability - Job requires being reliable, responsible, and dependable, and fulfilling  obligations. 

    • Attention to Detail - Job requires being careful about detail and thorough in completing  work tasks. 

    • Achievement/Effort - Job requires establishing and maintaining personally challenging  achievement goals and exerting effort toward mastering tasks. 

    • Adaptability/Flexibility - Job requires being open to change (positive or negative) and to  considerable variety in the workplace. 

    • Persistence - Job requires persistence in the face of obstacles. 

    • Integrity - Job requires being honest and ethical. 

    • Innovation - Job requires creativity and alternative thinking to develop new ideas for and  answers to work-related problems. 

    • Cooperation - Job requires being pleasant with others on the job and displaying a good natured, cooperative attitude. 

    • Stress Tolerance -Job requires accepting criticism and dealing calmly and effectively with  high stress situations. 

    • Analytical Thinking -Job requires analyzing information and using logic to address work related issues and problems. 

    • Independence - Job requires developing one's own ways of doing things, guiding oneself  with little or no supervision, and depending on oneself to get things done. 

    • Self-Control - Job requires maintaining composure, keeping emotions in check,  controlling anger, and avoiding aggressive behavior, even in very difficult situations.

    • Social Orientation - Job requires preferring to work with others rather than alone, and  being personally connected with others on the job. 

    • Concern for Others - Job requires being sensitive to others' needs and feelings and being  understanding and helpful on the job. 



    • Bachelors: Marketing or similar field of study 


    Experience Requirements

    • 10+ years in Sales - Corporate Sales, Consulting Sales, Online Marketing

    • Sales and Marketing - Knowledge of principles and methods for showing, promoting, and  selling products or services. This includes marketing strategy and tactics, product  demonstration, sales techniques, and sales control systems. 

    • Excellent Client and Personal Service - Knowledge of principles and processes for providing exceptional client and personal services. This includes customer needs assessment, exceeding documented quality standards  for services, and evaluation of customer satisfaction. 

    • Communications and Media - Knowledge of media production, communication, and  dissemination techniques and methods. This includes alternative ways to inform and  entertain via written, oral, and visual media. 

    • Well Organized - Follows documented procedures and assists in ensuring clear up to date records are maintained for all customer interactions.  Follows are office procedures and is willing to learn & utilize our terminology. 


    Technology Skills 

    • Microsoft Office Suite - PowerPoint, Excel, Word, 

    • Google Suite

    • Content Workflow tools

    • Data Mining Software

    • Customer relationship management CRM software - Familiar with HubSpot 

    • Project management software 

    • Sales and marketing software 



    • Articulate points clearly - Strong in the ability to state and persuade others. 

    • Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of  alternative solutions, conclusions or approaches to problems. 

    • Active Learning - Understanding the implications of new information for both current and  future problem-solving and decision-making. 

    • Active Listening - Giving full attention to what other people are saying, taking time to  understand the points being made, asking questions as appropriate, and not interrupting at  inappropriate times. 

    • Acute Social Perceptiveness - Being aware of others' reactions and understanding why they react  as they do. 

    • Highly Persuasive - Persuading others to change their minds or behavior. 

    • Self & surrounding Monitoring - Monitoring/Assessing performance of yourself, other individuals, or  organizations to make improvements or take corrective action. 

    • Sound Judgment and Decision Making - Considering the relative costs and benefits of potential  actions to choose the most appropriate one. 

    • Complex Problem Solving - Identifying complex problems and reviewing related  information to develop and evaluate options and implement solutions. 

    • Negotiation - Bringing others together and trying to reconcile differences.

    • Coordination - Adjusting actions in relation to others' actions. 

    • Services or Systems Evaluation - Identifying measures or indicators of system performance and the  actions needed to improve or correct performance, relative to the goals of the system. 

    • Time Management - Managing one's own time and the time of others. 

    • Service Oriented- Actively looking for ways to help people. 

    • Deductive Reasoning - The ability to apply general rules to specific problems to produce  answers that make sense. 

    • Problem Sensitivity - The ability to tell when something is wrong or is likely to go wrong.  It does not involve solving the problem, only recognizing there is a problem

    • Communicating with Leadership and/or Peers- Providing information to leadership and  co-workers orally whether in person, over the phone, online or otherwise, in written form,  or e-mail. 

    • Establishing and Maintaining Interpersonal Relationships - Developing constructive  and cooperative working relationships with others, and maintaining them over time. 

    • Organizing, Planning, and Prioritizing Work - Developing specific goals and plans to  prioritize, organize, and accomplish your work. 

    • Making Decisions and Solving Problems - Analyzing information and evaluating results  to choose the best solution and solve problems. 

    • Getting Information - Observing, receiving, and otherwise obtaining information from all  relevant sources. 

    • Selling or Influencing Others - Convincing others to buy services or products.

    • Developing Objectives and Strategies - Establishing long-range objectives and  specifying the strategies and actions to achieve them. 

    • Resolving Conflicts and Negotiating with Others - Handling complaints, settling  disputes, and resolving grievances and conflicts, or otherwise negotiating with others. •

    • Scheduling Work and Activities - Scheduling events, programs, and activities, as well as  the work of others. 

    • Interpreting the Meaning of Information for Others - Translating or explaining what  information means and how it can be used. 

    • Processing Information - Compiling, coding, categorizing, calculating, tabulating,  auditing, or verifying information or data. 

    • Monitor Processes, Materials, or Surroundings - Monitoring and reviewing information  from materials, events, or the environment, to detect or assess problems. 

    • Provide Consultation and Advice to Others - Providing guidance and expert advice to  management or other groups on technical, systems-, or process-related topics.

    • Monitoring and Controlling Resources - Monitoring and controlling resources and  overseeing the spending of money. 

    • Documenting/Recording Information - Entering, transcribing, recording, storing, or  maintaining information in written or electronic/magnetic form.


    Work Environment and Physical Requirements


    • All work will be in a climate-controlled environment adhering to all lighting and ventilation guidelines. 

    • The length of the workday may vary as the result of evening activities or emergencies.  

    • Must be able to operate standard office machinery. 

    • The Business Development Associate must  also be able to perform the following physical activities:  

      • Standing 

      • Sitting 

      • Walking 

      • Reaching 

      • Bending 

      • Lifting no more than 25 pounds. 


    You must be able to demonstrate the ability to drive sales and revenue.


    This is commission based (35% of CLOSED sales).  *Closed sales means a signed valid contract with required deposits have been made to Action Leadership Lab for services. 


    Employment possibility (salary + commission) will be based on performance. 

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